Thriving in the Different Seasons of Your Business

Business, just like the weather, has seasons. Some seasons in business are for sustaining or re-balancing, some are for focusing on your personal life, and some are for focusing on your business and putting the pedal to the metal.

These seasons are going to ebb and flow as you and your business change. Our businesses are like people — dynamic, living and breathing beings. Because of that, it’s naïve for us to think that every season in our business is going to be the same. Your life is changing, the industry is changing, the economy is changing, and therefore, your business will change.

So what are those seasons? And what you can do to stay ahead of the game, regardless of which season you’re in?

“We need to be really excited to have fun, to grow our business, grow our team, and grow our clients. If it’s not fun, if we’re not loving it, what are we doing? What are we doing with our lives?”

Head to the website to listen to this episode or click “Listen Now” below!



In this episode Avani talks about:

  • What season of business she is in right now.
  • How she’s handling her season and making the most of it.
  • What season is next for her and why she’s excited about it.

1. What season of business am I in right now?

When you can identify the season of business you’re in, things will feel less crazy as you move forward. You can see the light at the end of the tunnel, and you know how to get there. Knowledge is power, so understanding where you are will give you the ability to understand what you have to do while you’re in this season.

2. What are you looking to achieve in this season?

Different seasons have different goals. Maybe you’re looking to relax more, or automate more tasks, or find a new freelancer. It’s important to identify your goals because it will help you get through the season and prepare you for what’s next.

3. Do I have everything I need to make this happen?

You need to determine if you have the tools at your disposal to achieve your goals. You may have to contact people or find outside resources. Whatever it is, you need to make sure that you have what you need to make this season a success.

4. When is the season coming to a close?

It’s important to put a date on things so that you know it won’t last forever. An actual date really helps cement the fact that you are now moving on to a new season of business with new priorities. Sit down and figure out how long you want this season to last and stick to that time-frame.

5. What can I do to enjoy this season more?

Life is short and we can’t waste it not having fun (even if we’re working). Come up with some fun things you can do to break up your season, or rewards you can give yourself for accomplishing your goals.

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