5 Ways to Put Client Attraction on Autopilot
We all need clients, right? What if you didn’t have to put so much energy into getting new clients, and they just came to you automatically?
Today we’re talking about some of the secrets I’ve developed that allow me to put my client attraction on autopilot. I’ve got five tips I want to share with you. I’ve used these plenty of times to get me to where I am today, so I hope you are able to put them to use too!
“People are going to come to you, people are going to recommend you, they’re going to talk about you because you’re great at what you do.”
Head to the website to listen to this episode or click “Listen Now” below!
In this episode Avani talks about:
- How to effectively reach out to people and get into a pattern of consistent outreach.
- Why you should cast a wide net for potential clients.
- Tips on sharing your expertise for free to attract more potential clients.
1. Send two messages a day
I’m sending out emails, reaching out to people online and in-person. I’m always adding people to my list so I can grow the leads that will then turn into clients in my freelance business. I’m also messaging at least two of these people every single day. Send out two emails a day so that you’re continually in contact with people in your industry or niche.
2. Two coffee meetings a week
Don’t just have meetings with industry colleagues for potential work — do it to develop relationships and learn. If you find someone that likes you, that person is a potential channel for business and referrals. Make sure to ask what you can do to support that person, too. They will appreciate it and it will help cement your relationship with them.
3. Schedule referral requests
You can set your own schedule for how frequently you want to do this, but reach out to past clients with an email, tell them you enjoyed working with them, and ask them if they know of any other people that need the same work. This is a great task for a virtual assistant if you have one.
4. Share your expertise
It could be online or in-person, but share your expert knowledge. People are watching, and when they think of this subject matter the will ultimately think of you. When people think of you, you get more clients. It’s a great way to stay on top of your industry, help people, and bring in work.
5. Create partnerships
The more you work with people, whoever it may be, the more relationships you form. If people enjoy being around you, they will recommend you to others. So the more relationships you create, the wider that net can be cast.