Effectively Hiring + Managing a Team as a Freelancer with Alexandria Hart

Today’s guest is Alexandria Hart. Alex runs GoodJooJoo, a digital marketing agency that focuses on digital acquisition channels, email marketing, and marketing automation. She and her small team work with a range of e-commerce clients, but one thing remains consistent: they work with people who inspire them.

Alex used to be a one-woman show, but over time, her business grew and she brought on employees to help out. While she could do everything herself, at some point it was going to cause burnout.

Being able to identify when you should hire comes down to being highly self-aware. It took feeling exhausted all the time and having a hard time meeting deliverables before Alex realized it was time for her to grow her team. But it’s easier to get out of the hole before you dig yourself too deep into it.

When she began hiring, Alex recognized that just having someone on board to do menial, repetitive tasks was not what she needed. Instead, she needed to find someone to fill in the gaps on tasks she felt she wasn’t good at so she could focus on her strengths. Making the leap to hiring can be scary, but it can also be an essential part of building a business without burning out.

At some point you are going to run out of steam doing it all yourself. Alex and I talk about how hiring can help you avoid that. As well as how to hire, when to hire, and why.

“Just like any mistakes or any experience, if something goes wrong with hiring, you should say, ‘Ok, this is what I learned and this is what I’m going to apply to the next person I hire.’”

Head to the website to listen to this episode or click “Listen Now” below!



In this episode Alex talks about:

  • Why and how employees can help you both personally and professionally.
  • How to figure out who you should hire and what skills they should have.
  • How to calculate who you can afford and how to think about the money you spend on an employee.
  • What “red flags” you should be looking for before hiring.

Main Takeaways

  • Make sure you hire someone before you get burned out. Having a team will help you avoid that.
  • Good leaders hire for the gaps in their own skill set. Take stock of what you are good at and find someone to fill the roles you’re not good at.
  • Think about the investment in your employees not just from a money perspective, but from a time perspective as well, and see if that makes hiring worth it.
  • Lack of willingness and poor communication are the biggest red flags in hiring. You don’t want people who aren’t willing to try something new and potentially fail.

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