Knowing Yourself, Finding Your Tribe, and Passive Income with Eden Fried

Eden Fried from Bread and Butter Blogging is on the show today. We talked about the Rebel Boss Ladies Podcast and a framework for launching your first digital product.

Eden started her entrepreneurial journey between college and entering the workforce. She was set to start law school when her brother gave her the words of wisdom she needed hear, which was to head out on her own and figure out what she truly want to do.

In the beginning, blogging was tough, with lots of ups and downs. However, it set her on her current path. About a year into her journey, she launched her first online course.

After realizing that she could generate passive income from her online courses, she focused on putting more and more effort into the creating those products.

A passive income is less about finding the right audience for your product and more about finding the right product for your audience. You should already have those people before you start building any kind of product.

My hope for all of you is that Eden’s story will help you think outside the box, and push yourself to figure out how you want to live differently.

“We live in a society where they tell you to do this, do that, and live by certain rules. So you need to figure out how you can live differently. Selling a digital product is just one example.”

Head to the website to listen to this episode or click “Listen Now” below!

In this episode Eden talks about:

  • How she got started on her path to entrepreneurship
  • Coming up with a digital product idea
  • How to address your customers’ needs through your digital product
  • Figuring out your sales and marketing funnel

Main Takeaways

  • Anyone can be an entrepreneur — you just need to have the right mindset to accomplish it.
  • Just start. You might not know how or what to do when getting started, but you’ll figure it out along the way. The important thing is to just do something that moves you in the right direction.
  • Passive income is better than trading time for money, but you’ll have to invest some time up front to get to that point.
  • Create an outline of your ideal customer before creating your digital product. Once your figure out what their biggest problem is, that’s your product.
  • Know yourself and what you like (and don’t like) doing. For example, if you hate being on camera, an online course may not be the product for you.


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