Leveraging LinkedIn to Get More Clients with Rob Palmer
We talk so much about freedom and the digital nomad lifestyle on this podcast, and that’s why I’m so excited to share this conversation with you. Rob Palmer is on the show today, and he’s a pioneer in that digital nomad lifestyle and the founder of GoFreelance.com.
Rob started freelancing nearly 20 years ago. He started as a journalist then shifted to copywriting, scoring work with big tech companies like Apple, IBM and Microsoft.
When he began his freelance career, he spent most of his time marketing and making connections to help bring in work. But as soon as he landed his first big client, all of his marketing efforts took a backseat. He realized that this just created a cycle of having to start from scratch every time a project ended.
This insight pushed Rob to help other freelancers avoid the same cycles. He founded GoFreelance.com, where he teaches other aspiring digital nomads how to live their dream life, and how to leverage marketing and networking on an ongoing basis to keep the flow of incoming clients consistent.
In this episode, Rob talks about how he got started freelancing, his tips and tricks to make freelance fulfilling, and how you can live your best life as a digital nomad.
“As a freelancer, you want to be more of the consultant who’s not only doing work, but actually providing real value in helping clients achieve their goals.”
Head to the website to listen to this episode or click “Listen Now” below!
In this episode Rob talks about:
- Mistakes freelancers make when they first start out.
- How you can use LinkedIn to grow your network and land more higher paying clients.
- How to get into the swing of being a digital nomad, and tips for making sure you thrive and meet client’s expectations.
- You must think of yourself as a business person if you want your freelance business to grow, especially as a creative.
- Make sure that landing a big client doesn’t eat into your marketing or your future potential to get more clients.
- Using a virtual assistant to make your connections via LinkedIn can land you connections with clients that have far larger marketing budgets than local businesses.