Stop Being a Minion in Your Biz
I think we can all agree that one of the main reasons people start freelancing is because they want more control over their day and to live their best lives, but sometimes it just doesn’t happen that way.
To avoid that scenario, it’s really important for us to talk about how we run our businesses.
A good place to start is by understanding the four levels of business activities that we all encounter in our freelancing:
- The Technician. This is the base level where most of us start out. This is where you’re doing admin tasks, designing things, number crunching, working on spreadsheets, implementation, etc.
- The Manager. This is more of a project management role. You’re assigning tasks, checking in with your team or contractors, and making sure everything in on track to meet deadlines.
- The Integrator. The integrator is someone who gets things done and has an intense focus on execution. This role creates systems for the business that enables the business to keep moving forward while still being efficient.
- The Visionary. The visionary role is where you get to be creative and spend time thinking about new projects and initiatives. This is high-level thinking that focuses on problem solving and innovation.
If you’re working alone, then you’re likely performing tasks in all of these roles, and that’s ok. However, in order to level-up your business, you have to be able to recognize where your time is most valuable and focus on that.
One way to do that is to batch your work according to role. For example, one week, you may spend three days as a technician, one day as an integrator, and one day as a visionary. Each week can be different, depending on what you need to get done.
Now, how do we use this understanding of roles to stop feeling like a minion in our businesses?
- Hire a VA. Find someone for $15/hr you can bring on to do some of the administrative technician work.
- Hire another technician. Spend the time to hire someone who can contribute to your team out of the gate. Start with just a few hours a week and grow as needed.
- Drop client work that makes you feel like a minion. If it’s draining or doesn’t feel like a good fit for you, then don’t be afraid to drop that work or that client altogether.
- Say no to production work. Don’t take work that doesn’t align with the value you bring to the table.
- Think bigger picture. Start thinking about your role as the integrator and visionary and commit to spending more time in those roles.
- Delegate. You have to delegate, but try not to micromanage. Work on being able to truly step back from certain aspects of the work.
These tips will help you get back to the core of why you started your freelance businesses in the first place.
“A lot of times we’re the ones stunting our own business growth. We’re the ones keeping ourselves from six figures. We’re the ones making it hard on ourselves.”
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- Think big picture. Give yourself time and space to think about the next week, month, and year of your business.
- Drop clients who don’t provide work that excites you or is moving your business forward.
- Delegate, delegate, delegate. And don’t micromanage.